Canonical capability · marketing
Customer Engagement
Run campaigns, segment audiences, and track customer interactions.
6 capabilities
6 providers
About this category
Marketing automation, lifecycle campaigns, audience segmentation, customer experience tracking, and loyalty programs. Operations focus on reaching customers across channels and measuring engagement, distinct from CRM’s pipeline focus and messaging’s transactional sends.
Common operations
- send-campaign
- list-campaigns
- list-segments
- get-engagement-stats
Implementations
| Provider | Capability | Operations | Tools | APIs Consumed |
|---|---|---|---|---|
| ActiveCampaign | ActiveCampaign Marketing Automation | 7 | 8 | 0 |
| albertsons | Albertsons Retail Media Advertising | 6 | 6 | 0 |
| Amazon Pinpoint | Amazon Pinpoint Customer Engagement | 9 | 9 | 0 |
| Facebook Advertising and Marketing | 4 | 5 | 0 | |
| Mailchimp | Mailchimp Email Marketing | 12 | 19 | 0 |
| Salesforce | Salesforce Marketing Automation | 16 | 16 | 0 |