Taboola · Capability

Taboola Backstage Audiences

Self-contained Naftiko capability covering Taboola first-party audiences, custom audiences, lookalike audiences, marketplace audience segments, and combined audiences for use in Realize campaign targeting.

Taboola Backstage Audiences is a Naftiko capability published by Taboola, one of 7 capabilities the APIs.io network indexes for this provider. It bundles 3 operations.

The capability includes 2 read-only operations and 1 state-changing operation. Lead operation: Create a Taboola first-party audience. Can be deployed as a REST endpoint, MCP tool, or Agent Skill via Naftiko.

Tagged areas include Taboola, Audiences, and Targeting.

Run with Naftiko TaboolaAudiencesTargeting

MCP Tools

taboola-create-first-party-audience

Create a Taboola first-party audience.

taboola-list-lookalike-audiences

List available Taboola lookalike audiences.

read-only idempotent

taboola-list-marketplace-audiences

List Taboola marketplace audience segments.

read-only idempotent

Capability Spec

naftiko: 1.0.0-alpha2
info:
  label: Taboola Backstage Audiences
  description: |-
    Self-contained Naftiko capability covering Taboola first-party audiences, custom audiences,
    lookalike audiences, marketplace audience segments, and combined audiences for use in
    Realize campaign targeting.
  tags:
    - Taboola
    - Audiences
    - Targeting
  created: '2026-05-25'
  modified: '2026-05-25'
binds:
  - namespace: env
    keys:
      TABOOLA_ACCESS_TOKEN: TABOOLA_ACCESS_TOKEN
capability:
  consumes:
    - type: http
      namespace: audiences
      baseUri: https://backstage.taboola.com/backstage/api/1.0
      description: Taboola audiences business capability.
      resources:
        - name: firstParty
          path: /{account_id}/audience_onboarding
          operations:
            - name: createFirstPartyAudience
              method: POST
              description: Create a first-party audience.
              outputRawFormat: json
              inputParameters:
                - name: account_id
                  in: path
                  type: string
                  required: true
                - name: body
                  in: body
                  type: object
                  required: true
              outputParameters:
                - name: result
                  type: object
                  value: $.
        - name: lookalikes
          path: /{account_id}/dictionary/lookalike_audiences
          operations:
            - name: getLookalikeAudiences
              method: GET
              description: List available lookalike audiences.
              outputRawFormat: json
              inputParameters:
                - name: account_id
                  in: path
                  type: string
                  required: true
              outputParameters:
                - name: result
                  type: object
                  value: $.
        - name: marketplace
          path: /{account_id}/dictionary/audience_segments
          operations:
            - name: getMarketplaceAudiences
              method: GET
              description: List marketplace (third-party) audience segments.
              outputRawFormat: json
              inputParameters:
                - name: account_id
                  in: path
                  type: string
                  required: true
              outputParameters:
                - name: result
                  type: object
                  value: $.
      authentication:
        type: bearer
        value: '{{env.TABOOLA_ACCESS_TOKEN}}'
        placement: header
  exposes:
    - type: mcp
      namespace: audiences-mcp
      port: 9090
      transport: http
      description: MCP adapter for Taboola audiences.
      tools:
        - name: taboola-create-first-party-audience
          description: Create a Taboola first-party audience.
          hints:
            readOnly: false
            destructive: false
            idempotent: false
          call: audiences.createFirstPartyAudience
          with:
            account_id: tools.account_id
            body: tools.body
          outputParameters:
            - type: object
              mapping: $.
        - name: taboola-list-lookalike-audiences
          description: List available Taboola lookalike audiences.
          hints:
            readOnly: true
            destructive: false
            idempotent: true
          call: audiences.getLookalikeAudiences
          with:
            account_id: tools.account_id
          outputParameters:
            - type: object
              mapping: $.
        - name: taboola-list-marketplace-audiences
          description: List Taboola marketplace audience segments.
          hints:
            readOnly: true
            destructive: false
            idempotent: true
          call: audiences.getMarketplaceAudiences
          with:
            account_id: tools.account_id
          outputParameters:
            - type: object
              mapping: $.